Design | Branding
Seven Petal is an online company that provides specialised online media marketing services to small and medium enterprises. I helped them create a new brand and logo.
I asked the owner about what type of logo they want, do they have some ideas regarding logo, some color priorities or they want the logo with company’s name initials. They just told me one thing that they want logo which would not combine with their company’s profile. So they can use that company name with other professions too. So I decided to make a name which is not related to anything and have non-context meaning. I searched thousand domain names and soared with name “SevenPetal” which was luckily available in “.com” and liked by the owner too.
The name Seven Petal is neither merging with technologies nor with internet. So i though it would be the best name.
As the name suggest ‘Seven Petal’, so I have to have something related to the flowers or petals or something seven. After some attempts I reached down my first milestone with this logo having seven petals in standard font similar to the times and 7 petals in Arial circumference view with 7 different colors.
After Logo Designing, Second milestone was to select perfect colors. I could go with yellow vibrant or and orange color to match best with some cool look of brand. But I wanted it to have some more professional and corporate look. So I went with the most perfect color any corporate firm could have which was deep ocean blue with its lighter and darker version.